Select Diamantaire

In 2006, Rio Tinto Diamonds launched the Select Diamantaire programme, a business-to-business customer recognition programme.

The Select Diamantaire Programme celebrates and promotes the distinctive skills of Rio Tinto Diamonds' core customers, each of whom are selected for their specific experience and expertise in the trading, cutting and polishing of diamonds. Rio Tinto Diamonds' objective is to work with Select Diamantaires in ways that recognise the specialty of their business model, their position in the value chain, their capabilities, geographic reach and customer base.

Select Diamantaire is also a Mark of formal recognition for our rough diamond customers to use in their marketing and communication efforts. The Select Diamantaire Mark recognises and promotes our customers' status as exclusive providers of rough diamonds from one or more of our three mines - Argyle, Diavik or Murowa. Select Diamantaires have direct access to a consistent supply of rough diamonds representing the full range of production in terms of size, colour and quality.

The Select Diamantaire Programme includes a range of personalised marketing materials, a dedicated website providing comprehensive profiling of Select Diamantaires' businesses along with tailored marketing initiatives and events.