Sales and marketing
Rio Tinto Diamonds' primary business model is to sell rough diamonds to the diamond trade, to actively support our core customer base, and to promote the profile of our diamonds.
Throughout the process from mining to sales, each mine's production is kept separate, thus maintaining the national identity of each mine. This allows Rio Tinto Diamonds to specify the country and mine of origin when selling to its customers. Our goal is to provide retailers with the assurance that if they buy a Rio Tinto diamond from a Rio Tinto customer, they will face no issues over the origin of the stone, the quality of the mine which produced it or the factory which polished it.
Rio Tinto Diamonds also operates a niche business selling polished pink diamonds from its Argyle mine in Western Australia.
Rio Tinto Diamonds 2012 sale dates
Please click on the headings below for information relating to dates for:
- Core sales
- Invitation sales
- Opt-in sales
- Tender sales
Our sales and marketing offices
All sales of rough diamonds are conducted from Rio Tinto Diamonds' sales and marketing headquarters in Antwerp, Belgium, with representative offices providing a range of market support initiatives in Mumbai and New York. Rio Tinto's rare pink diamonds from the Argyle mine are retained for cutting and polishing and sold as loose polished stones to an international customer base. Rio Tinto's Argyle Pink Diamonds business is located in Perth, Western Australia, alongside its cutting and polishing factory.
Marketing initiatives
Rio Tinto Diamonds sales and marketing team provide tailored support to our customers for their downstream sales and marketing initiatives.
