Marketing initiatives
Rio Tinto Diamonds provides a number of tailored marketing initiatives and support programmes for its customers, for use in their downstream sales and marketing activities.
Select Diamantaire
The Select Diamantaire programme provides a Mark of formal recognition for Rio Tinto Diamonds' customers to use in their marketing initiatives. It is licenced annually for use by our customers.
Business Excellence Model
The Business Excellence Model (BEM) is specifically designed for the Indian diamond and jewellery industry. It offers a set of management tools to help organisations manage business risks and improve performance relating to health and safety, quality management and environmental and social responsibility.
Natural colour diamonds
Rio Tinto Diamonds is the world's largest producer of coloured diamonds and works with retailers and jewellery suppliers in promoting commercial collections of coloured diamonds, including champagne and pink diamonds.
Mine of Origin
The formalised Mine of Origin Mark ensures that there are no issues over the origin of Rio Tinto Diamonds' diamonds or the quality of the mine that produced them. This allows Rio Tinto Diamonds to specify the country and mine of origin to its customers.
